STUDY OF DIGITAL WALLET FEATURES AS A SUBSTITUTE FOR CASH IN PURCHASE DECISIONS IN THE MARKETPLACE

Natasya Aritonang; Desloehal Djumrianti; Elisa Elisa; Afrizawati Afrizawati

doi:10.36546/jm.v13i1.1497

Natasya Aritonang Department of Business Administration, Sriwijaya State Polytechnic
Desloehal Djumrianti Department of Business Administration, Sriwijaya State Polytechnic
Elisa Elisa Department of Business Administration, Sriwijaya State Polytechnic
Afrizawati Afrizawati Department of Business Administration, Sriwijaya State Polytechnic

DOI: https://doi.org/10.36546/jm.v13i1.1497

Keywords: E-wallet, Marketplace, Purchasing Decisions

Abstract

The study aims to determine and analyze the features of digital wallet services as a substitute for cash in purchasing decisions in the marketplace. This is a quantitative approach. Data was collected through a series of questionnaires with a sample size of 86 respondents. The sampling technique used Non-Probability Sampling, namely accidental techniques, for students who use Shopee and ShopeePay. Data analysis using simple linear regression analysis techniques with the help of SPSS (Statistical Package for the Social Sciences) version 25. The study shows that the t-test results on the service feature variable obtained a t-count of 11,051 at a significance level of 0.000 which indicates that the t-count of 11.051> t-table 1.989 and a significant value of 0.000 <0.05 which means that the service feature variable (X) partially has a positive and significant effect on purchasing decisions (Y).

References

Abrilia, N. D. (2020). Pengaruh persepsi kemudahan dan fitur layanan terhadap minat menggunakan e-wallet pada aplikasi dana di Surabaya. Jrunal Pendidikan Tata Niaga (JPTN), 8(3), 1006–1012.

Arafah, Y. (2022). Keputusan Pembelian Produk (B. Nasution, Ed.). Padang Sidempuan, Sumatera Utara: Penerbit PT Inovasi Pratama Internasional.

Ariyanto, A., Bangun, R., Indillah, M. R. M., Trenggana, A. F. M., Sholihah, D. R., Ariyanti, M., ... & Bancin, J. B. B. (2023). Manajemen Pemasaran.

Cay, S., Irnawati, J. (2020). Strategi Pemasaran untuk Meningkatkan Penjualan. Jurnal Mandiri: Ilmu Pengetahuan, Seni, Dan Teknologi, 4(2), 160–170.

Chrysilla, Z., Sopiana, Y. (2021). Penggunaan e-wallet atau dompet digital sebagai alat tansaksi pengganti uang tunai bagi UMKM di kecamatan Banjarmasin Tengah. JIEP: Jurnal Ilmu Ekonomi Dan Pembangunan, 4(1), 251–268.

Darsana, I.M., Rahmadani, S., Salijah, E., Akbar, A. Y., Bahri, K.N., Amir, N. H. (2023). Strategi Pemasaran (D. M. A. Wardana, Ed.). Bali: Penerbit Intelektual Manifest Media.

Faoziah, N. E. (2021). Fitur layanan terhadap minat menggunakan layanan dompet digital OVO (studi kasus mahasiswa pengguna layanan dompet digital).

Gunawan, A.A. L.U & Winarti, A. (2022). Pengaruh aplikasi dompet digital terhadap transaksi dimasa kini. Jurnal Ilmiah Multidisiplin Indonesia, 1(6), 352–356. Retrieved from https://jurnal.arkainstitute.co.id/index.php/nautical/article/view/214

Habibi, M. (2014). Pengaruh dimensi gaya hidup terhadap keputusan pembelian smartphone Backberry di Purworejo. Manajemen Dan Bisnis, 10(1).

Hawari, A. . & H. K. (2023). Pengaruh Promosi Dan Persepsi Kemudahan Dalam Penggunaan E-Wallet Shopeepay Terhadap Keputusan Pembelian Pada Masyarakat Kota Medan. Jurnal Ekonomi, Akuntansi Dan Manajemen Indonesia, 20(01), 27–40.

Hermawan, A., Gloria, A. C., Yunari, S. S., & Pandin, M. Y. R. (2024). Peran E-Wallet Dalam Pengambilan Keputusan Yang Efisien. Jurnal Revenue: Jurnal Ilmiah Akuntansi, 5(1), 355–364.

Husna, N. F., Hakim, C. B., Hayati, N. (2023). Analisis strategi digital marketing pedagang kaki lima yang menggunakan scan QR code. Jurnal Bisnis Digital Dan Sistem Informasi, 4(2), 8–18.

Kotler, P & Keller, L. K. (2016). Marketing Management. Pearson.

Lestari, s., Handayani, N.U., Mahacandra, M. (2021). The influence of using shopeepay and shopee paylater features on shopee user purchasing decisions during the covid-19. J@ti Undip: Jurnal Teknik Industri, 16(4), 242–248.

Masida, D., & Fauzi, A. (2022). Pengaruh potongan harga, daya tarik iklan dan user friendly pada aplikasi dompet digital terhadap pembelian implusif konsumen generasi milenial. Jurnal Ekonomi Dan Manajemen, 1(3), 18–23.

Permata, S., Haryanto, H. (2022). Perlindungan Hukum Terhadap Pengguna Aplikasi Shopee Pay Later. Krisna Law: Jurnal Mahasiswa Fakultas Hukum Universitas Krisnadwipayana, 4(1), 33–47.

Puschmann, T. (2017). Fintech. Business & Information Systems Engineering, 59, 69–76.

Safitri, T. A. (2020). The development of fintech in Indonesia. 1st Borobudur International Symposim on Humanities (BIS-HESS 2019), 666–670.

Saripuddin, A. Fitriani, D. I., Z. (2022). Pengaruh Citra Merek (Brand Image) Terhadap Proses Keputusan Pembelian Handphone Samsung di ITC. Jurnal Hukum Humaniora Dan, 2(2), 224–232.

Sumarsono, H. (2020). Manajemen Pemasaran. https://doi.org/CV Pustaka Abadi

Tjiptono, F. (2014). Pemasaran Jasa: Prinsip, Penerapan, Penelitian. Yogyakarta: Andi Offset.