ANALYSIS OF THE EFFECTIVENESS OF DIGITAL RECRUITMENT & SELECTION IN OBTAINING COMPETENT EMPLOYEES

Alam Adi Putra; Nadia Septiani; Antoni Ludfi Arifin

doi:10.36546/jm.v13i3.1621

Alam Adi Putra Institut STIAMI
Nadia Septiani STIAMI Institute
Antoni Ludfi Arifin STIAMI Institute

DOI: https://doi.org/10.36546/jm.v13i3.1621

Keywords: Applicant Tracking Systems, Artificial intelligence, Digital recruitment, Employee competence, Online selection

Abstract

Digital transformation has fundamentally reshaped the paradigm of employee recruitment and selection. In the face of growing organizational demands for efficiency and competitiveness, the adoption of technology in talent acquisition has become imperative. This study aims to analyze the effectiveness, challenges, and strategies of digital recruitment and selection in acquiring highly competent employees. A descriptive qualitative approach was employed to explore this phenomenon through an extensive literature review of recent scholarly sources. The findings reveal that digitalization significantly enhances efficiency through tools such as Applicant Tracking Systems (ATS), Big Data, video interviewing, online assessments, and Artificial Intelligence (AI), which collectively improve the accuracy, speed, and quality of the recruitment process. However, the implementation of digital recruitment also presents several challenges, including high initial costs, internal resistance to change, and the potential for algorithmic bias. To optimize outcomes, companies must adopt risk mitigation strategies and ensure that technological solutions are aligned with organizational culture. With a strategic approach, digital recruitment serves not only as a technical solution but also as a long-term strategy to build a competitive advantage through human capital.

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