THE ROLE OF THE BETTA FISH HOBBYIST COMMUNITY IN THE DEVELOPMENT OF A FISHERIES-BASED CREATIVE ECONOMY IN THE CITY OF PALEMBANG

Yedi Wihardi; Dyah Paramitha Mentari; Leni Maryani; Rico Rico

doi:10.36546/jm.v13i3.1622

Yedi Wihardi PGRI University of Palembang
Dyah Paramitha Mentari PGRI University of Palembang
Leni Maryani PGRI University of Palembang
Rico Rico PGRI University of Palembang

DOI: https://doi.org/10.36546/jm.v13i3.1622

Keywords: Betta Fish, Creative Economy, Fisheries, Hobbyist Community

Abstract

This study aims to analyze the role of the betta fish hobbyist community in the development of a fisheries-based creative economy in Palembang City. Using a quantitative approach, data were collected through a questionnaire completed by three respondents: a betta fish breeder, an accessory supplier, and a non-business hobbyist, selected using purposive sampling. The results indicate that the community's role remains very limited, with low involvement of respondents in community activities such as contests or online discussions, and minimal contribution to improving cultivation knowledge, business promotion, and market access. Two respondents generated an income of IDR 1-3 million per month from their betta fish business, but the community was deemed insignificant in supporting creative product development or branding. The economic and social impacts were also weak, with minimal influence on sales, business networks, and the promotion of Palembang's local culture. Key challenges included a lack of capital and limited information, with suggestions for increasing contests to increase community visibility. This study demonstrates the need to strengthen community structures and activities to support a fisheries-based creative economy.

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