PENGARUH SALURAN DISTRIBUSI DAN HARGA DISKRIMINASI TERHADAP VOLUME PENJUALAN PADAPT. PRESOL INDO PRIMA PALEMBANG( Studi Kasus)

  • Benny Irawan Universitas Palembang
DOI: https://doi.org/10.36546/jm.v5i1.86
Keywords: Channels of Distribution.Discrimination Price and Sales Volume

Abstract

This  study  aims  to  determine  how  the  influence of   distribution channels  and discrimination price to the volume  of  sales at PT. Presol Indo Prima Palembang. The  study was conducted by questionnaire which contains  the revelation open to al l agents  of  the distribution  system and price the data distribution obtained 52 respondents.  Data  analyzing  using   multiple  regression   analysis   with   SPSS version17. The  results showed  that  the  distribution channel and  discrimination price significantly affect the sales volume amounted to (97.4%) and (86,4%) Thus, it can be  concluded  that there  is  significant influence  and  positive relationship between  the  distribution channels and discrimination price to the volume of sales at  PT. Presol Indo Prima Palembang.


Published
2019-08-09
How to Cite
Irawan, B. (2019). PENGARUH SALURAN DISTRIBUSI DAN HARGA DISKRIMINASI TERHADAP VOLUME PENJUALAN PADAPT. PRESOL INDO PRIMA PALEMBANG( Studi Kasus). Jurnal Manajemen, 5(1), 1. https://doi.org/10.36546/jm.v5i1.86
Issue
Vol 5 No 1 (2017): Jurnal Manajemen
Section
Articles
 

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