Translanguaging In Social Media Content: A Case Study Of Maxwell Salvadorr’s Youtube Content

Abstract

This study aims to describe translanguaging practices in Maxwell Salvadorr’s YouTube content. The study employed a qualitative descriptive method with a corpus-based approach. The research data consisted of spoken utterances from the YouTube channel @maxwellsalvadorr, which were transcribed into textual form. Data collection was conducted through observation and note-taking techniques, while data analysis was assisted by AntConc software to identify the frequency and distribution of vocabulary items. The findings indicate that Maxwell Salvadorr’s utterances demonstrate translanguaging practices through the flexible use of Indonesian, the Surabaya dialect of Javanese, and nonstandard language elements within a single utterance. These practices are reflected in the use of distinctive vocabulary items such as iki, lek, kon, arek, and ngene, which are used alongside Indonesian in digital communication contexts. In addition, pragmatic particles such as loh, toh, and sih were found, indicating informal communication strategies and social closeness with the audience. From a phonetic perspective, translanguaging practices are also marked by the use of the vowel /ɔ/, the velar nasal consonant /ŋ/, and the glottal stop /ʔ/, which are characteristic features of the Surabaya dialect. The findings show that language use in digital media is dynamic and flexible and reflects the speaker’s bilingual identity in establishing communication with the audience.