Enrich: Jurnal Pendidikan, Bahasa, Sastra dan Linguistik

USING FLASHCARDS TO IMPROVE ENGLISH VOCABULARY MASTERY OF FOURTH GRADERS AT SDN 006 PALEMBANG

2026-06-17T00:09:03+07:00

This Study aimed to Investigate the effectiveness of using flashcards as a teaching aid to improve the English Vocabulary Mastery of Fourth-Grade Students at SDN 006 Palembang. The Use of Flashcards Is Considered an Engaging and Visual Method That Helps Young Learners Recognize, Memorize, And Recall New Words More Effectively. The Research Applies a Quasi-Experimental Method Using a Pre-Test and Post-Test Non-Equivalent Control Group Design Involving Two Groups of Students. The Experimental Group Was Taught Using Flashcards, While the Control Group Was Taught Without Flashcards. The Results Showed That the Students in the Experimental Group had a Significant Improvement in Their Vocabulary Mastery Compared to Those in the Control Group. This Indicates That the Use of Flashcards Plays an Important Role in Facilitating Vocabulary Learning and Boosting Students' Interest and Motivation in the English Language. Based On the Findings, It Can Be Concluded That Flashcards Are an Effective and Practical Tool in Improving English Vocabulary Acquisition, Especially for Young Learners. Teachers Are Encouraged to Integrate Visual Learning Tools Like Flashcards to Enhance Students' Engagement and Learning Outcomes in Vocabulary Lesson

EXPLORING VIDEO MEDIA’S IMPACT ON LISTENING COMPREHENSION ON FIFTH GRADE OF SD NEGERI 6 PALEMBANG

2026-06-19T09:20:36+07:00

This research aimed to explore the impact of video media on the listening comprehension of fifth-grade students at SD Negeri 6 Palembang. The study was inspired by the fact that many students still struggle to understand spoken English when it is taught using traditional methods, especially audio-only materials. The researcher believes that using video media which provides both visual and auditory input can help students improve their listening skills more effectively and with greater interest. This study used a quantitative method involving two groups: the experimental group, which was taught using video media, and the control group, which received listening instruction through audio-only materials. The students who learned through video media were more engaged, more motivated, and better able to understand the content. Based on these findings, the researcher concludes that video media is an effective tool for teaching listening skills to young EFL learners. It is suggested that teachers use video materials more often in English lessons to make learning more enjoyable and successful.

The Implementation of Artificial Intelligence in Teaching and Learning Process for College Students: Benefits and Strengths

2026-06-18T09:41:14+07:00

ABSTRACT

This research was conducted at one of the universities, namely Palembang University. The aim of this research is to find out the impact of using Artificial Intelligence in the teaching and learning process for students in higher education. This research used qualitative methods with a population of 20 students from the English Language Education Study Program at Palembang University and 10 students from the English Language Education Study Program as the sample. Sample selection was taken randomly. Data was taken through questionnaires, interviews and tests. The questionnaire was carried out by giving 20 questions to students about their understanding of AI, while interviews were carried out by giving 5 questions to students one by one in turns, while the test was carried out through presentations using AI devices, namely the use of Microsoft teams and Zoom. The data obtained is processed and accumulated to obtain the final results. From the results of questionnaires, interviews and research, it was concluded that the use of AI increases students' abilities and motivation in the learning process.

ABSTRAK

Penelitian ini dilakukan di salahsatu Perguruan Tinggi, yaitu Universitas Palembang. Tujuan dari penelitian ini untuk mencaritahu dampak Penggunaan Artificial Intelligence dalam proses belajar mengajar pada mahasiswa di Perguruan Tinggi. Penelitian ini menggunakan metode kualitatif dengan Populasi 20 Mahasiswa Program Studi Pendidikan Bahasa Inggris Universitas Palembang dan 10 mahasiswa Program Studi Pendidikan Bahasa Inggris yang menjadi sample. Pemilihan sample diambil secara acak. Data diambil melalui Kuesioner, wawancara dan juga test. Kuesioner dilakukan dengan memberikan 20 Pertanyaan kepada mahasiswa tentang pemahaman mereka terhadap AI, adapun wawancara dilakukan dengan memberikan 5 pertanyaan kepada mahasiswa satu persatu secara bergilir, sedangkan test dilakukan melalui presentasi dalam menggunakan perangkat AI, yaitu Microsoft teams dan zoom. Data yang didapatkan diolah dan diakumulasikan untuk mendapatkan hasil akhirnya. Dari hasil kuesioner, wawancara dan juga penelitian disimpulkan bahwa Penggunaan AI meningkatkan kemampuan dan motivasi mahasiswa dalam proses belajar.

The Conceptualization of Performative Masculinity on Tiktok’s “Performative Male” Trend in Indonesia

2026-06-16T09:53:45+07:00

This research aims to analyze how masculinity is conceptualized and how audiences respond to the “Performative Male” trend on TikTok in Indonesia. This study employs a qualitative netnographic approach, with data consisting of fifteen selected videos uploaded by Indonesian users participating in the trend. Using Judith Butler’s theory of gender performativity, the analysis emphasizes three analytical categories: expression of emotion, feminine-coded masculinity, and the role of vulnerability. The findings show that masculinity in the “Performative Male” trend is conceptualized as a performative and flexible identity, characterized by calm emotional expression, an aesthetic lifestyle, and openness to vulnerability. Furthermore, audience responses reveal that this form of masculinity in the “Performative Male” trend is not fully accepted within society, as indicated by the dominance of critical responses.

CODE-SWITCHING AND CODE-MIXING ANALYSIS IN TIKTOK VIDEOS OF @LUTFI_AFANSYAH AS ACTS OF IDENTITY

2026-06-16T09:53:46+07:00

The development of short video-based social media has changed the way speakers practice language, especially in multilingual societies such as Indonesia, which has a variety of regional languages and other foreign languages, leading to language mixing and even code-switching. Of course, this does not happen randomly, but is done to express the speaker's identity. This study will examine the general patterns, social functions of code-switching and code-mixing, and code-switching and code-mixing as acts of identity in the TikTok video @Lutfi_afansyah. A qualitative approach with a descriptive analysis model is in line with this research by listening to and recording code-switching and code-mixing in the video, then analyzing it through data reduction and presentation, and finally drawing conclusions. It was found that the general pattern of code-switching and code-mixing in the analyzed videos was in Indonesian with the insertion of English elements and also several regional languages. The social function of these code-switching and code-mixing patterns is to build a professional persona, a woke persona concerned with mental health, and a global lifestyle. Furthermore, code-switching serves as an indicator of identity as a critical corporate intern, part of the woke digital community, and as a local global youth.

The Using of OMETV Application to Improve Speaking Skill of the Eighth Grade Students at MTS Fajar Sidiq

2026-06-16T10:54:54+07:00

The purpose of the research is to know whether the use of Ome TV Application Technique gives a significant effect towards students’ speaking skill at the Eighth-grade student’ of MTs Fajar Siddiq. The research approach used is quantitative approach, while the method used is quasi experimental with pre-test and post-test design. The population of this research consists of 83 students and the sample of this research is 55 students. The instrument used is oral test, while the data are collected by giving the per-test and post-test. The data is analyzed using statistical of program SPSS 22. Based on the result of data analysis, the finding shows that there is significant effect of using Ome TV application Technique towards students’ speaking skill. It can be seen from the result of t-test obtained sig. value 0.000 ≤ α = 0.05. It can be concluded that there is significant effect of using Ome TV application technique towards students speaking skill. All of the students are active to speak and they can speak English better.

Tujuan penelitian ini adalah untuk mengetahui apakah penggunaan Teknik Aplikasi Ome TV memberikan pengaruh signifikan terhadap kemampuan berbicara siswa kelas delapan di MTs Fajar Siddiq. Pendekatan penelitian yang digunakan adalah pendekatan kuantitatif, sedangkan metode yang digunakan adalah quasi eksperimental dengan desain pre-test dan post-test. Populasi penelitian ini terdiri dari 83 siswa dan sampel penelitian ini adalah 55 siswa. Instrumen yang digunakan adalah tes lisan, sedangkan data dikumpulkan dengan memberikan pre-test dan post-test. Data dianalisis menggunakan statistik program SPSS 22. Berdasarkan hasil analisis data, temuan menunjukkan bahwa terdapat pengaruh signifikan penggunaan Teknik Aplikasi Ome TV terhadap kemampuan berbicara siswa. Hal ini dapat dilihat dari hasil uji-t yang diperoleh nilai signifikansi 0,000 ≤ α = 0,05. Dapat disimpulkan bahwa terdapat pengaruh signifikan penggunaan teknik aplikasi Ome TV terhadap kemampuan berbicara siswa. Semua siswa aktif berbicara dan mereka dapat berbicara

Reflecting Critical Thinking through Conversational Implicature Interpretation: Students’ Analysis of Gricean Maxim Flouting

2026-09-18T02:55:09+07:00

As one of the most in-demand skills in 21st-century learning, critical thinking has become a crucial skill for students. Among the various parameters for measuring critical thinking, pragmatic analysis is particularly well-suited for language learners. This study investigates students’ ability to analyze short conversations containing Gricean maxim flouting to reveal their levels of critical thinking. Using a qualitative descriptive design, the study analyzed written responses from undergraduate students using a rubric adapted from Facione’s (2011) critical thinking framework, focusing on four indicators: analysis, interpretation, inference, and evaluation. The findings indicate that while most students were able to correctly identify the flouted maxims, many experienced significant difficulties in inferring conversational implicature and providing deep contextual justification. High-level critical thinking was characterized by the integration of maxim identification with nuanced contextual reasoning, whereas lower-level thinking was limited to mere descriptive responses. These results suggest that pragmatic analysis of maxim flouting serves as an effective lens for examining critical thinking in EFL contexts. Furthermore, the study highlights the necessity for explicit instructional support to develop students' inferential and evaluative reasoning skills within pragmatics education.

MOOD SYSTEM ANALYSIS OF EFL STUDENTS’ NARRATIVE WRITING IN THE PROJECT-BASED LEARNING IMPLEMENTATION

2026-06-17T12:14:23+07:00

This study analyzes the use of the Mood System in EFL students’ narrative writing after the implementation of Project-Based Learning (PjBL). The research employed a descriptive qualitative method using the framework of Systemic Functional Linguistics (SFL), particularly the interpersonal metafunction proposed by Halliday and Matthiessen (1994). Twenty eleventh-grade students from a private senior high school in Bogor were purposively involved in this study. The data consisted of four collaboratively written narrative texts produced during PjBL activities. The analysis focused on declarative, interrogative, and imperative clauses to examine the realization of interpersonal meaning in students’ narratives. The findings revealed that declarative clauses were the most dominant mood type in all texts, indicating that students mainly focused on delivering information and organizing story events systematically. Meanwhile, interrogative and imperative clauses appeared less frequently and were mostly used to support interaction among characters. In addition, Groups 1 and 4 demonstrated more varied mood choices, resulting in more interactive narratives, while Groups 2 and 3 relied more heavily on declarative clauses, making the texts more descriptive. Furthermore, PjBL encouraged students to develop narrative texts collaboratively and creatively, although mood variation remained limited. Therefore, explicit instruction on the Mood System and interpersonal meaning is needed to help students produce more meaningful and interactive narrative texts.

IMPLEMENTING AN ENGLISH ZONE TO IMPROVE STUDENTS’ ENGLISH PROFICIENCY AT SMP IT FATHONA PALEMBANG

2026-06-17T12:52:48+07:00

Abstract

English proficiency, including listening, reading, speaking, and writing, is essential for addressing the challenges of the 21st century. However, preliminary observations at SMP IT Fathona Palembang revealed that many students lack confidence and have limited ability to use English actively, both orally and in writing, due to the absence of a supportive language environment beyond the classroom. This study aims to (1) describe the implementation process of an English Zone program, (2) measure students’ improvement in English proficiency, and (3) evaluate students’ perceptions of the program. This research employed School Action Research using a mixed-methods approach. The participants were eleventh-grade students of SMP IT Fathona Palembang. Data were collected through observations, interviews, pre- and post-tests, and student perception questionnaires. The findings indicate that the implementation of the English Zone contributed positively to students’ English proficiency and increased their confidence in using English. In conclusion, the English Zone serves as an effective strategy to create a supportive language environment and promote active English use among junior high school students.

Abstrak

Kemampuan berbahasa Inggris yang mencakup listening, reading, speaking, dan writing merupakan kompetensi penting dalam menghadapi tantangan abad ke-21. Namun, hasil observasi awal di SMP IT Fathona Palembang menunjukkan bahwa banyak siswa masih kurang percaya diri dan memiliki keterbatasan dalam menggunakan bahasa Inggris secara aktif, baik lisan maupun tulisan, yang disebabkan oleh kurangnya lingkungan yang mendukung praktik bahasa di luar kelas. Penelitian ini bertujuan untuk (1) mendeskripsikan proses implementasi program English Zone, (2) mengukur peningkatan kemampuan bahasa Inggris siswa, dan (3) mengevaluasi persepsi siswa terhadap program tersebut. Penelitian ini menggunakan metode Penelitian Tindakan Sekolah dengan pendekatan campuran (mixed methods). Subjek penelitian adalah siswa kelas XI SMP IT Fathona Palembang. Teknik pengumpulan data meliputi observasi, wawancara, pre-test dan post-test, serta angket persepsi siswa. Hasil penelitian menunjukkan bahwa implementasi English Zone memberikan dampak positif terhadap peningkatan kemampuan bahasa Inggris dan kepercayaan diri siswa. Dengan demikian, English Zone dapat menjadi strategi efektif dalam menciptakan lingkungan belajar yang mendukung penggunaan bahasa Inggris secara aktif.

BILINGUAL STORYBOOKS FOR YOUNG LEARNERS: INSIGHTS FROM ENGLISH TEACHERS

2026-06-24T13:29:58+07:00

This study investigates teachers’ perceptions of bilingual storybooks for young learners in English as a Foreign Language (EFL) contexts. The study aims to explore teachers’ views regarding the use of bilingual storybooks in supporting English language learning, increasing students’ engagement, and promoting local cultural awareness. This study employed a qualitative descriptive research design involving 26 teachers who have knowledge of or experience with teaching English to young learners. Data were collected through questionnaires and semi-structured interviews and analyzed using qualitative data analysis techniques consisting of data reduction, data display, and conclusion drawing. The findings revealed that teachers generally perceived bilingual storybooks positively as supportive instructional media for young learners. The participants believed that bilingual storybooks helped students understand English vocabulary and expressions more easily through contextualized stories and visual illustrations. In addition, storytelling activities were perceived to increase students’ motivation, participation, and classroom engagement. The findings also showed that integrating local cultural elements into bilingual storybooks helped students develop cultural awareness and appreciation of local traditions. However, several teachers identified challenges related to classroom implementation, including students’ dependence on first-language translations, differences in language proficiency, and limited classroom time. The study concludes that bilingual storybooks have strong potential to support meaningful and culturally responsive English language learning for young learners when supported by appropriate instructional strategies and classroom activities.

Translanguaging In Social Media Content: A Case Study Of Maxwell Salvadorr’s Youtube Content

2026-06-24T13:37:55+07:00

This study aims to describe translanguaging practices in Maxwell Salvadorr’s YouTube content. The study employed a qualitative descriptive method with a corpus-based approach. The research data consisted of spoken utterances from the YouTube channel @maxwellsalvadorr, which were transcribed into textual form. Data collection was conducted through observation and note-taking techniques, while data analysis was assisted by AntConc software to identify the frequency and distribution of vocabulary items. The findings indicate that Maxwell Salvadorr’s utterances demonstrate translanguaging practices through the flexible use of Indonesian, the Surabaya dialect of Javanese, and nonstandard language elements within a single utterance. These practices are reflected in the use of distinctive vocabulary items such as iki, lek, kon, arek, and ngene, which are used alongside Indonesian in digital communication contexts. In addition, pragmatic particles such as loh, toh, and sih were found, indicating informal communication strategies and social closeness with the audience. From a phonetic perspective, translanguaging practices are also marked by the use of the vowel /ɔ/, the velar nasal consonant /ŋ/, and the glottal stop /ʔ/, which are characteristic features of the Surabaya dialect. The findings show that language use in digital media is dynamic and flexible and reflects the speaker’s bilingual identity in establishing communication with the audience.

AUTHORITY AND DISCIPLINE IN POST-WORLD WAR II FRENCH EDUCATIONAL INSTITUTIONS IN THE FILM LES CHORISTES

2026-06-18T16:21:12+07:00

In the study of French language and culture, French-language films serve as important objects of study because they represent the social values, history, and ideology that have developed within French society. The film Les Choristes is set during the post-World War II period in 1949. During that era, France underwent a phase of social and moral reconstruction in which educational institutions held an important role in reshaping the social order through discipline, obedience, and moral values. Education during that period was inseparable from the historical and political circumstances surrounding it. This study aims to analyze the representation of power and discipline in French educational institutions in the post-World War II era through the film Les Choristes (2004) by Christophe Barratier. We employ a descriptive qualitative approach using Roland Barthes’ semiotic analysis method through three levels: denotation, connotation, and myth, which are subsequently linked to Michel Foucault’s theoretical framework of power and discipline. The analysis of six scenes reveals that power is represented through the Action-Réaction principle as a mechanism of instant punishment without any investigative process, while discipline is manifested through the internalization of institutional norms that shape students’bodily responses into automatic obedience. Both practices are interrelated in maintaining institutional dominance over the formation of individuals. This study concludes that the film Les Choristes represents power and discipline as an, ntegrated system within educational institutions, consistent with Foucault’s concepts of docile bodies and normalization.

Exploring Conjunctions as Textual Themes in Indonesian EFL Students’ Analytical Exposition Texts

2026-06-19T04:20:18+07:00

Maintaining textual coherence and logical flow remains a persistent challenge for Indonesian EFL students when writing academic arguments. This study examines the types of conjunctions used in students' analytical exposition texts and analyzes how they function as textual themes within the Theme-Rheme framework. Using a qualitative descriptive design grounded in Systemic Functional Linguistics (SFL), we analyzed a corpus of five collaborative essays comprising 83 clauses, written by fourth-semester academic writing students. The analysis identified 57 conjunctions, with additive relations being the most frequent category. Specifically, 20 of these markers operated as textual themes, directing the information flow and maintaining discourse continuity. These results demonstrate that conjunctions are not merely mechanical grammatical tools, but essential semantic resources for organizing a text globally. Consequently, writing instruction needs to shift toward functional linguistic principles to help students manage themes more effectively.

An Analysis of the Use of Cohesive Devices in Palestinian Undergraduate Students' Essay Writing

2026-06-20T06:57:42+07:00

This study investigated the use of cohesive devices in personal profile essays written by Palestinian undergraduate EFL students. The study aimed to identify the types of cohesive devices used, examine their frequency, and analyze the challenges encountered in their use. A qualitative descriptive design with content analysis was employed based on Halliday and Hasan’s (1976) cohesion framework. The participants consisted of three Palestinian undergraduate EFL students at As-Syafi’iyah Islamic University, and three personal profile essays were analyzed. A total of 100 cohesive devices were identified in the essays. Reference devices were the most frequently used, accounting for 51.0% of the total cohesive devices, followed by conjunctions (25.5%) and lexical cohesion (23.5%). The findings indicate that the students relied heavily on personal references, additive conjunctions, and lexical repetition. At the same time, limited variation and the overuse of certain cohesive devices affected the coherence of their writing. Although the students demonstrated a basic understanding of cohesive devices, several problems were identified, including excessive repetition and inappropriate use of conjunctions. These findings suggest that explicit instruction in cohesive devices is essential for improving students’ writing coherence and overall discourse competence in academic writing.

Penelitian ini meneliti penggunaan perangkat kohesi (cohesive devices) dalam esai profil pribadi yang ditulis oleh mahasiswa sarjana EFL asal Palestina. Penelitian ini bertujuan untuk mengidentifikasi jenis-jenis perangkat kohesi yang digunakan, mengkaji frekuensi penggunaannya, serta menganalisis tantangan yang dihadapi dalam penggunaannya. Penelitian ini menggunakan desain deskriptif kualitatif dengan metode analisis isi berdasarkan kerangka kohesi Halliday dan Hasan (1976). Partisipan penelitian terdiri atas tiga mahasiswa sarjana EFL asal Palestina di Universitas Islam As-Syafi’iyah, dan tiga esai profil pribadi dianalisis. Sebanyak 100 perangkat kohesi berhasil diidentifikasi dalam ketiga esai tersebut. Perangkat referensi merupakan jenis yang paling sering digunakan, yaitu sebesar 51,0% dari total perangkat kohesi, diikuti oleh konjungsi (25,5%) dan kohesi leksikal (23,5%). Hasil penelitian menunjukkan bahwa mahasiswa lebih banyak mengandalkan referensi personal, konjungsi aditif, dan pengulangan leksikal. Namun, variasi penggunaan perangkat kohesi yang masih terbatas serta penggunaan berlebihan terhadap beberapa jenis perangkat kohesi memengaruhi koherensi tulisan mereka. Meskipun para mahasiswa telah menunjukkan pemahaman dasar mengenai penggunaan perangkat kohesi, masih ditemukan beberapa permasalahan, seperti pengulangan yang berlebihan dan penggunaan konjungsi yang kurang tepat. Temuan ini menunjukkan bahwa pembelajaran yang secara eksplisit membahas perangkat kohesi sangat diperlukan untuk meningkatkan koherensi tulisan mahasiswa serta kompetensi wacana mereka dalam penulisan akademik.

FRAGMENTATION AND IDENTITY CONSTRUCTION IN DIASPORIC LITERATURE: A CULTURAL STUDIES ANALYSIS

2026-06-23T14:12:56+07:00

This study aims to analyze the fragmentation and construction of identity in diasporic literature using a cultural studies perspective. This research employs a qualitative approach with a descriptive-interpretative design. The data consist of diasporic literary texts, particularly contemporary novels that represent migration experiences, cultural hybridity, and identity negotiation. Data were collected through close reading and document analysis, while thematic analysis was used to identify patterns of identity representation. The findings reveal that identity in diasporic literature is dynamic, fragmented, and continuously reconstructed. Key findings include the emergence of cultural hybridity, experiences of displacement, the role of cultural symbols, and the influence of globalization in shaping identity. Furthermore, identity fragmentation is not only associated with crisis but also provides opportunities for the emergence of new identities. This study concludes that identity in diasporic literature is the result of complex negotiations between local and global cultures, contributing to the development of literary criticism and cultural studies

An Analysis of Second Language Acquisition for Early Childhood at PAUD Harapan Indah

2026-06-20T04:28:28+07:00

This study examined how young children at PAUD Harapan Indah in Kenten Laut Village, Banyuasin Regency, are learning Indonesian as a second language. The study's main goal is to comprehend how kids who were raised speaking Palembang as their first language start learning and using Indonesian in a classroom. The findings show that children go through different phases of learning a second language, which are impacted by things including age, exposure to the language, and instructional strategies. Play-based learning and the use of visual media are key components of effective learning methodologies. The native language's interference and the absence of support for Indonesian outside of the classroom are major obstacles. This research has important ramifications for the creation of successful second-language acquisition techniques for young children in multilingual areas..

A CRITICAL DISCOURSE OF ‘CHESTFEEDING’

2026-06-25T13:36:15+07:00

This study investigates how the newly coined term ‘chest feeding’ — introduced by the Centers for Disease Control and Prevention (CDC) in its guidance for transgender and non-binary individuals — is linguistically framed across three online news media: NYPost.com (USA), DailyMail.co.uk (UK), and Pikiran-Rakyat.com (Indonesia). Employing Critical Discourse Analysis (CDA) as the primary theoretical framework, supplemented by Fairclough’s three-dimensional model and Entman’s concept of framing as a linguistic packaging device, this study examines the lexical choices, metaphorical constructions, semantic prosody, and ideological positioning embedded in the news texts. The analysis reveals that each media outlet constructs the term ‘chest feeding’ differently through deliberate linguistic strategies: NYPost.com employs cautious, institutionally-distanced language that reflects political alignment; DailyMail.co.uk deploys emotive, morally-charged lexis and hyperbole to construct a discourse of danger and institutional betrayal; while Pikiran-Rakyat.com utilizes a politico-religious discourse framework that recontextualizes the term within Indonesian socio-cultural and ideological norms. The study demonstrates that the contested term ‘chest feeding’ functions not merely as a neologism, but as a site of ideological struggle where language actively constructs social identity, moral order, and political power.

STUDENTS’ PERCEPTIONS AND EXPERIENCES OF VOCABULARY MEMORY THROUGH SHORT ANIMATED VIDEOS AS AN ENGLISH LEARNING MEDIA

2026-06-25T14:00:05+07:00

The purpose of this study is to investigate the perceptions and live experiences of fifth-grade students regarding their vocabulary memory retention when short animated videos (3–5 minutes) were integrated as learning media. The method used is descriptive qualitative with a case study design. The research data were gathered at SD N 17 Palembang through semi-structured interviews, non-participant classroom observations, and simple stimulated recall tasks. The participants were selected through purposive sampling, focusing on six expressive fifth-graders. The results of the thematic analysis showed that the students possessed highly positive perceptions and vivid cognitive experiences. The implementation of short animated videos successfully transformed vocabulary learning from a text-heavy chore into an active visual stimulation, facilitated dual-sensory anchoring via the dual-coding of visual movements (imagens) and auditory cues (logogens), contextualized vocabulary through narrative placement, and drastically lowered the students' affective filter by minimizing learning anxiety. In relation to the results of the study, it is suggested for primary English teachers to transition from rote-memorization drills to context-rich, brief multimedia integration to optimize young learners' long-term lexical retention.