PENERAPAN UNDANG-UNDANG PERLINDUNGAN KONSUMEN DALAM MELINDUNGI DATA PRIBADI PADA TRANSAKSI E-COMMERCE
Abstract
This research is a librar research that is grouped intensively, detailed and in-depth. The data collection method used in this search is the applicable regulations, legal deepening is one of the useful studies for future legal knowledge needs. Legal protection in e-commerce transactions needs to be carried out regarding data leaks because it is to guarantee legal certainty and legal protection because personal data is privacy and Indonesian citizens who uphold the value of human rights, the importance of protection in e-commerce transactions needs to be carried out regarding data leaks primarily because it will be able to provide legal certainty for business actors and consumers. The results of the study show that normatively, the two regulations have provided a sufficient legal basis to protect digital consumers, but their effectiveness is still low due to weak supervision, overlapping regulations, and low digital literacy.

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